As melhores agências de marketing influenciadoras de Reels e por que trabalhar com uma
O Instagram é de longe a plataforma mais popular para marketing de influenciadores , com 72% dos profissionais de marketing usando o Instagram para essa estratégia em 2022. E com mais de 2 bilhões de usuários ativos mensais , isso não deve ser surpresa.
Além disso, o Instagram oferece vários tipos de conteúdo diferentes, tornando-o a plataforma perfeita para influenciadores compartilharem uma ampla gama de conteúdo promovendo suas marcas parceiras.
No entanto, os Instagram Reels estão se tornando um formato extremamente popular para marketing de influenciadores. Esta é a versão do TikTok do Instagram – vídeos rápidos de 15 a 60 segundos que são facilmente digeríveis e roláveis.
É por isso que muitas agências de marketing influenciadoras estão começando a oferecer serviços específicos do Instagram Reels. Ao longo deste artigo, aprenda mais sobre o que é uma agência de marketing influenciadora do Reels, por que você pode querer trabalhar com uma, além de cinco agências para conferir.
Vamos começar.
O que é uma agência de marketing influenciadora de Reels?
Uma agência de marketing influenciadora do Reels é uma agência que se concentra ou incorpora o Instagram Reels nas estratégias de marketing do influenciador que criam. Com mais de 2 bilhões de visualizadores de Reels ( todos os MAUs do Instagram interagem com os Reels ), esse meio deve ser uma grande parte de sua estratégia.
As agências de marketing influenciadoras de Reels certificam-se de escolher influenciadores que criam Reels envolventes para que seu conteúdo seja de alta qualidade e ressoe com seu público, enviando mais clientes em potencial para você.
Se você estiver interessado em incorporar Reels em sua estratégia de influenciador, pergunte às agências que está entrevistando se isso é algo que elas oferecem e nas quais têm muita experiência.
As 5 principais agências de marketing influenciadoras de Reels
Procurando uma agência de marketing influenciadora do Instagram Reels? Temos cinco agências importantes para você escolher - todas oferecem conteúdo do Instagram e Reels como parte de sua experiência em campanhas de marketing de influenciadores.
1. A fábrica de marketing influenciador
A fábrica de marketing influenciador
A Influencer Marketing Factory é uma agência conhecida que faz parceria com marcas e influenciadores para todos os tipos de projetos - TikToks, vídeos do YouTube, streams do Twitch e, claro, Instagram Reels. A agência entende o imenso potencial do Reels como a resposta do Instagram ao TikTok, aproveitando sua capacidade de vídeos curtos e tendências virais para chamar a atenção do usuário.
A prioridade deles é identificar com precisão o seu público-alvo, combinando o seu negócio com os criadores mais relevantes do Instagram Reels. Eles também enfatizam a criatividade e o conteúdo, auxiliando na estruturação e execução de atividades de marketing de influenciadores para garantir que sua marca ressoe na plataforma Instagram Reels.
Reels creators and influencers partnered with The Influencer Marketing Factory are adept at creating trendy and viral videos that effectively generate awareness for your product or service. All campaign metrics are meticulously tracked, and an extensive report is created for you at the end of each marketing campaign.
They have offices in both Miami, Florida, and New York, New York, with employees dispersed across the globe. Pricing for influencer marketing campaigns starts at around $20,000.
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Company
Channels
Services
10 - 50
United States
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$20.000+
View
For Influencers: If you are looking for agencies to represent you click here.
2. The Shelf
A prateleira
The Shelf is an influencer marketing agency that works with industries like beauty, fashion, home decor, and more. They handle all aspects of an influencer campaign so that your in-house team doesn’t have to.
The agency prides itself on its connection to the best TikTok, Instagram, Facebook, and YouTube influencers who are ready to help your brand meet its goals. Importantly, The Shelf has a proven track record in customizing and building Instagram Reels influencer campaigns specific to the needs of your brand, and they execute, plan, manage and optimize those campaigns to ensure their success.
From strategy and planning to generating reusable content with access to a client portal, The Shelf is the perfect full-service option for a team that wants to have their influencer marketing completely taken care of.
The Shelf is an industry-leading, full-service influencer marketing agency that designs, executes, and optimizes data-driven campaigns from start to f...
Company
Channels
Services
1 - 10
United States
Best for:
Medium and Small Size Brands
Minimum Campaign Size:
$100.000+
View
For Influencers: If you are looking for agencies to represent you click here.
3. Find Your Influencer
Encontre o seu influenciador
Find Your Influencer, or FYI for short, is an influencer marketing agency with a wide range of experience managing influencer campaigns. Their influencer network reaches over 10,000 creators, meaning they’ll have the perfect fit for your brand.
This agency works with a number of different industries for influencer campaigns and helps create Instagram content like posts, videos, stories, and—you guessed it—Reels.
Find Your Influencer also makes sure to put together detailed monthly reports so you get a consistent overview of how your campaigns are performing. They help find the right influencer, do the outreach for you, set up unique tracking links, manage the overall campaign, and more.
4. The Outloud Group
O Grupo Outloud
The Outloud Group is an influencer marketing agency that works with both brands and influencers. The brands are looking for campaigns while the influencers are looking for work—The Outloud Group provides the best of both worlds.
This agency’s process follows these steps: they set up the brand’s influencer marketing strategy, plan and execute the campaign, monitor and manage campaign logistics, and create a report based on the campaign’s performance.
According to G2, The Outloud Group starts their first test campaign with new brands around $100,000.
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Company
Channels
Services
1 - 10
United States
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$100.000+
View
For Influencers: If you are looking for agencies to represent you click here.
5. inBeat Agency
Agência inBeat
inBeat is another influencer marketing agency that focuses on UGC creation, TikTok influencer marketing, paid advertising, as well as Instagram influencer marketing. They work with a number of business types, from mobile apps to direct-to-consumer retail stores to nonprofits, so they can certainly help with your campaign.
This agency is data-driven in their strategy, which can help you rest easy knowing they’re paying attention to your campaign’s performance and results. They also use historical data from 13,000+ successful influencer marketing campaigns to ensure your success as well.
inBeat Agency leverages micro-influencer collaborations to create winning social media strategies drive down customer acquisition costs and scale ad b...
Company
Channels
Services
10 - 50
Canada
Best for:
Enterprises and Large brands
Minimum Campaign Size:
$50.000+
View
For Influencers: If you are looking for agencies to represent you click here.
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Why Use Instagram Reels?
Instagram Reels are—or at the very least, they should be—a major part of any Instagram strategy now.
It's more than just a Gen Z trend or a TikTok imitation. Reels have become an integral part of Instagram's business model, offering a golden opportunity for wide audience reach and follower loyalty. Reels are prominently featured, and their editing tools are exceptional, allowing you to create impactful videos with ease.
Unlike TikTok, Instagram is a hotbed for businesses, and Reels provide the best reach and engagement rates, making collaborations and marketing efforts more organic and visible. Reels content is prioritized by Instagram, ensuring organic visibility. Furthermore, Reels can be monetized, contributing to increased brand awareness and conversions. With 2 billion active monthly users on
Instagram and uncertainties surrounding TikTok's future, Reels are poised to take its place. So, the question is, why not leverage this powerful tool for your business?
Razões para usar carretéis do Instagram
The People Love Them
Social media users love these short-form, digestible videos. TikTok, the original creator of this type of content, has been the fastest-growing social media platform thus far. Instagram users interact with Reels, Facebook users watch Reels, YouTube users watch Shorts (YouTube’s version of Reels and TikTok videos).
The people love them and want to watch them. They’re easy to scroll through and fun to watch and share. Take advantage of that in your influencer content.
Amazing Editing Tools
As mentioned, Instagram Reels comes with a number of fun editing tools that help make your content even more engaging.
Some of these tools include:
Music library
Filters
Green screen
Stickers
Speed adjustment
Grids
Dual camera recording
Trimming
Text
Special effects
Voiceover
Sound effects
These various editing tools enable creators to record and edit amazing short-form videos right in the app. It makes Reel creation cheaper, faster, and easier.
Reels Get Priority
Instagram has been seemingly prioritizing Reels in its algorithm, providing yet another reason why you should be creating and sharing this form of content on Instagram. Generate even more reach and engagement than other content types, helping your bottom line.
Plus, influencers already see a much larger amount of reach and engagement than brand accounts do. By having influencers create and share Reels on your behalf, you’ll be reaching an even larger audience.
Potential TikTok Bans
TikTok bans have been rampant in a number of countries across the world and states across the United States. While not every country or state has been fully successful in its ban of the app, the fact that there is such a wide discussion about this makes TikTok’s future uncertain.
Instagram Reels provides the same type of content—with a much more secure future. This means you shouldn’t put all of your eggs in TikTok’s basket. Put your focus in Instagram Reels—and your influencer budget as well.
Why Work With a Reels Influencer Marketing Agency?
Now that we understand the basics of why Instagram Reels can be so incredibly powerful for your social media and influencer marketing strategies, let’s talk about getting them created. Or, more specifically, how and why to get them created by working with a Reels influencer marketing agency.
What are the benefits of working with a Reels influencer marketing agency? And why would you turn to an agency rather than taking this on in-house?
Agência de Marketing Influenciadora de Vantagens / Reels
Get Paired With the Right Influencers
Influencer marketing agencies focus exclusively on influencer relationships, meaning finding and pairing influencers with the brands they work with is a big part of their expertise. Although you might be able to do your own research on influencers, an agency likely has more connections and more awareness of influencers in your industry.
This means working with an agency can pair your brand with influencers you may not have found—and that align target audiences with you perfectly.
You Get to Be Completely Hands Off
Some influencer marketing agencies work alongside your team if that’s what you want—but many others are completely full service and take the influencer strategy completely off your plate. This can be exceptionally useful for brands with small teams or who don’t have influencer experts on their teams.
Easier to Hire
Piggybacking off our last point, if you don’t have an influencer marketing strategist on your team, an agency with a set contract can be a lot easier to hire and work with than a full-time employee on your team.
Focus on Other Strategies
Working with an influencer marketing agency enables your existing team to spend their time focusing on other strategies. With influencer marketing off their plate, they have the time, energy, and resources to work on things like ad campaigns, content marketing, community building, and more.
Trusted Industry Experts
Agencies are filled with trusted industry experts who know what they’re doing. This means you can trust that you’re putting your brand’s influencer marketing strategy in safe and capable hands.
As long as you check reviews and properly vet the agency you choose to work with, you can trust that they’re going to create and implement a well-thought-out strategy that will get you the results you’re looking for.
Get Quality Updates and Reports
Finally, influencer marketing agencies are in charge of putting together consistent updates and reports based on your strategy or campaign’s performance.
So while you’re able to put your company’s influencer marketing wholly on the agency, you still get a bird’s eye view of what the agency is doing, which influencers they’re working with, what content is being produced, and how the campaign is performing.
This is important to ensure you’re happy with the agency and the campaign, as well as so you know the money you’re spending on the agency and the influencer partnerships is not going to waste.
Increase Your Reach With a Reels Influencer Marketing Agency
Working with a Reels influencer marketing agency can be a great way to increase your brand’s reach and find the best influencers to partner with. Find even more of the top agencies right here so you can pick the best agency partner for your brand.
Frequently Asked Questions
What is an influencer marketing agency?
An influencer marketing agency is a marketing company that works with multiple brands at a time, helping them to build, shape, and implement influencer marketing strategies. Influencer marketing agencies can help brands to find the right creators to work with, negotiate rates, put together plans for the content the influencers should create, and more.
How much do influencer marketing agencies charge?
Why work with an influencer marketing agency?
What is an influencer Reel?
How much do influencers get paid for reels?
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